School supplies are something parents and children need throughout the school year. So, your school supplies store online should be visible and accessible across the year, especially in the month or so before the new school year begins.
10 School supplies store online promotion strategies
Online promotion is a must, as you also have the potential to get the most orders through your e-store.
So, you should map out your online promotion strategies and do your best to promote your school supplies store online effectively. Here are a few tips you should follow.
Send out email newsletters
Email marketing is one of the most effective ways to spread the word about your business online. However, you need to make sure your email campaigns are designed meticulously and have all the necessary elements.
PosterMyWall’s Email Marketing Platform has all the tools you need to make and execute these campaigns, so you should make good use of it.
Target the right audience, plan out your email workflows, and then just hit send! You’ll get data feedback about the open rates and success of your campaigns, so you can adjust your ideas accordingly over time.
Make your platforms mobile-friendly
This should be something you’re already doing, as most people go online using their smartphones now. People are used to the convenience of just coming across their preferred products on their phones and buying them there and then.
This is even more true for parents and school administrators who have a lot on their plate and want to get school supplies out of the way as conveniently as possible.
So, you need to make your landing pages and all other online platforms mobile-friendly. Make your designs according to mobile specifications as well, so that your website and other pages are easy to navigate.
Showcase your products with good imagery
As you’re selling stationery and other school supplies, you need to highlight your products and convince your online visitors to buy them.
Aesthetics and visuals play a major role in this. So, get good images taken of your products and also showcase them in an attractive manner.
PosterMyWall has many design templates which you can use for this purpose, and make life much easier. Apart from products, your marketing collateral should also have eye-catching designs.
They should be the right balance of visuals and text, with all the contact and purchasing information written clearly, without taking up too much space.
Incorporate video marketing
Video marketing is the way to go, especially in this day and age. Make short videos that showcase your business and your products. Then, share them online and across your social media platforms.
Short-form videos are a great way to increase engagement, as shown by the success of TikTok and Instagram Reels.
Utilize your social media platforms
Speaking of TikTok and Instagram, your social media platforms play a key role in your online marketing strategies.
So, make sure you post on these platforms regularly, and also boost your posts, where needed. This will help you reach out to a wide audience and market your school supplies store online to more people.
With social media, you can aim for students themselves, so that they express their preference for your products. Do this with engaging posts, short videos, and other such practices.
In addition, you need to make sure you are responsive to comments, messages, reviews, and questions, so assign someone to keep an eye on your social media platforms consistently.
Host back-to-school sales
Sales are a great way to entice people to buy your products. When the back-to-school season rolls around, you need to be ready with some excellent campaigns and deals. Run a special sale, with discounts, deals, and other exciting offers.
You can even bundle school supplies according to grades or types of courses, with an attractive price on the bundle.
This will make things convenient for the buyers as well, and make them more likely to get their school supplies from you.
Try influencer marketing
Students now have more of a say in what sort of school supplies they get. So, it is a good idea to target them in some of your marketing campaigns. The younger generation responds well to influencer marketing, so incorporate that into your arsenal.
Do your research and find influencers who review products like yours and bring them on board. You can even offer influencer promo codes, in order to turn the leads you get from influencer marketing into solid sales.
Start an informational blog
An informative business blog will help you establish your voice online as an authority in your industry. So, you should start one, with informational articles related to school supplies. These can be craft tips, activity ideas for teachers, organization tips, and much more.
Make sure your blog is designed well and uses good imagery so that your work looks professional and is more likely to attract customers.
Link to your products within these blogs, or have top product lineups regularly, in order to generate direct sales from these pieces as well.
Enable reviews on your platforms
Most online platforms and your Google Business Profile have the option to show reviews. Ensure that you have all these platforms open to you and enable reviews.
In many cases, people make their e-commerce decisions based on the number of positive reviews on a product.
Therefore, you should encourage your customers to post reviews as well. You can even incentivize them with a discount on their next order or something similar. The more reviews you get, the more reliability your business will build.
Run online competitions
Encourage people to engage with your platforms by running competitions or contests from time to time.
These can be photo contests of people using your products, online trivia competitions, crafts competitions, or anything related to your products.
Market these competitions on your social media platforms and via email campaigns. You can make these emails using the free customizable email templates on PosterMyWall and send them out.
Take Away
To sum up, there’s a lot you can do to market your school supplies store online. Keep your audience in mind, and have a comprehensive online promotion strategy planned out. This way, you will be successful in your endeavors.
