How do brands benefit from influencer marketing in 2023?
Today’s digitally evolving world has opened up many opportunities for brands. Social media platforms are driving a lot of traffic to small online stores as well as to established ones.
Social media plays a fundamental role in a brand’s marketing and image build-up. Content put up on different social networks influences buying decisions of customers.
Simply meaning that brands don’t have to market themselves to come out strong and make an impact. Today customers take on this task and spread the word about the brand through their content.
In this blog, we will discuss how influencer marketing drives social commerce.
So let’s get you started with the basics.
How Does Influencer Marketing Work?
Influencer marketing is growing globally. It can be defined as marketing in which internet users with high followers and engagement create content and put it out on their social media platforms, influencing the targeted audience.
Brands leverage the content generated by influencers on their web pages. This builds up trust and brand awareness among the customers.
Brands invest in these influencers by displaying their content and they reap the profits through an increment in sales and getting brand-loyal customers.
What Is Social Commerce?
With time, content marketing has gained an incredible audience on social media and exposure.
And customers rely so much on influencers because of their authentic content and honest feedback.
Social commerce is taking content from social media to a brand’s webpage and turning it into a shoppable feed.
Social commerce is a fragment of eCommerce where potential customers can be inspired by existing customers’ content and influence their purchase decisions.
With the rise of social media, people discover new brands through posts uploaded by others, saving brands labor, money, and resources.
Posts by influencers and regular customers make an impact on people and are pictured as more genuine and trustworthy.
Benefits Of Influencer Marketing On Social Commerce
According to customers, brand content has just one motive: to sell, which makes them hesitant to purchase. Whereas content generated by the influencer community is original and without any reason.
Not only is influencer marketing credible, but it is also not pushy and builds brand awareness.
And it does not stop there; let us take you to learn the advantages it has on social commerce
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Shoppable Influencer Gallery
As a brand, you can curate beautiful galleries of influencer content. This is the simplest strategy to gain profit from influencer marketing.
Sometimes, there is doubt in the minds of people regarding buying but it can simply be put to an end by showcasing trusted influencer content posts featuring the products and services of the brand. This technique influences customers’ purchase decisions.
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Community Generated Content
Influencers all over the world work together and have created a big well-knitted community. Together they shape the narrative of consumers of a brand and take the path for brand sales upward.
Exhibiting the content adds social proof to your pages. Using this variety of content from some influencers is the best way to turn a website visitor into a customer and customers into brand advocates.
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Value Of Influencer Marketing
Customers seek out influencers’ content because of their recommendations and advice.
They listen and follow the influencers when they put out their views about brands. This tells us how beneficial it is to invest in those influencers and their content.
Consumers consider influencer posts more real than the brand’s content. Brands can use that valuable influencer content to their benefit by correctly recycling it.
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Email Campaigns
Those traditional emails go unopened and ignored; whereas email campaigns including influencer content catch the eyes of those who may be following influencers and are familiar with their presence on social media.
Brands can directly link the content feed of influencers to emails, this rockets customer engagement and thus is a well-structured path to product discovery.
Brand Examples
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Aloyoga
The brand Aloyoga knows how to attract customers by employing email campaigns powered by influencer marketing.
They showcase the content uploaded by influencers along with flaunting the model Kendall Jenner in their clothing and linked this directly to their shoppable gallery.
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Mama Earth
This brand is known for its natural beauty and wellness products. The brand pays attention to its influencer content and has worked with over 100 influencers on different social media platforms.
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Lenskart
The company has a strong social media presence. Lenskart leverages the content of influencers as a marketing strategy.
They also work with celebrities Katrina Kaif and showcase that on their website creating a lot of buzz and increasing customer engagement.
Wrapping Up
Just like social media, influencer marketing is here to stay. To gain the most out of it, you as a brand must work closely with influencers with reputations and a huge follower community who trusts them, and this is your way to successful wide-range marketing.
Influencer marketing is not just about promoting your brand through social media influencers. Your brand also needs to work on the strategy to use all the content correctly to influence people.
So make sure you take full advantage of the content posted by influencers on their social media platforms. Make connections and work closely with influencers because they are your social media marketing department.
