Should your business be on every social media platform
There are many advantages to having a presence on all major social media platforms.
When your business is present on all networks people use, you get more traffic, sales, and profit. Therefore, you must use all the popular social media networks.
What are social media platforms?
“Social media platforms are online services, websites, or applications that allow users to create and share content such as text, images, videos, and links.”
There are many different types of social media sites. Here’s the 10 popular social media platforms list according to searchenginejournal.com:
- Facebook; founded in 2004, Facebook has now over 2.9 billion monthly active users and estimated revenue of $85.96 billion. The platform allows all forms of promotional content from, images, short & long texts, short & long videos, images, infographics and links as well.
- YouTube; founded in 2005, YouTube has over 2.2 billion monthly active users and estimated revenue of $22.8 billion based on 2022 statistics. The platform is popular for its video-centered content distribution. However, its community feature for YouTube channels allows content creators to share text, links and images as well.
- WhatsApp; founded in 2009, WhatsApp has over 2 billion monthly active users and estimated revenue of $5.5 billion. The platform was created basically for private social relationships and communication. And by adding WhatsApp business version, this app started to drive more attention and users. On WhatsApp, you can create a lot of private or public groups for specific people and topics. Moreover, you can share anything from rich media (texts and images) to texts and links as well.
- Instagram; founded in 2010, Instagram customers potential is over 2 billion monthly active users and estimated revenue of $24 billion. The platform is ideal for fashion influencers and celebrities. While WhatsApp and Facebook are somehow similar in way or another in terms of allowed content for distribution, Instagram is an image and short video content focus social media platform.
- Tiktok; founded in 2016, Tiktok is one of the fastest growing social media sites in 2022. Tiktok platform has over 1 billion monthly active users and estimated revenue of $11 billion. This social media app has the biggest young audience on the internet. The platform is mainly focused on short videos from 50 s to 3 minutes.
- Linkedin; founded in 2003, Linkedin is one of the social media networks for business owners in 2022. Linkedin platform has over 880 million monthly active users and estimated revenue of $8.05 billion based on 2020 statistics. This social media app ideal for B2B business models. On LinkedIn, you can create any type of content for increasing traffic, leads, sales and revenue.
- Snapchat; founded in 2011, Snapchat platform has over 538 million monthly active users and estimated revenue of $1.06 billion. This social media app is popular for minor audiences starting from 13 years old. Snapchat is similar to Instagram in someway. The main types of content are short-form videos and images.
- Pinterest; founded in 2010, Pinterest platform has over 444 million monthly active users and estimated revenue of $574 million. Although this social media site is similar to Instagram, their amazing feature of sharing links makes it one of the best online sources to get backlinks.
- Reddit; founded in 2005, Reddit platform has over 430 million monthly active users and estimated revenue of $289.9 million. Reddit platform is most likely similar to Quora Answers & Questions format. Though, this social media app allows publishing content, images and links, thr platform is very strict about spammy self-promotion activities. So be careful to not violate their terms and conditions.
- Twitter; founded in 2005, Twitter platform has over 217 million monthly active users and estimated revenue of $1.2 billion. The platform is very popular for its focused short-form content. With their audio spaces new feature, Twitter is getting better over time. This social media network is ideal for politicians, speakers, coaches, online marketers and service sellers.
According Jonrognerud.com World’s top 50 social media sites, YouTube, Facebook, Twitter, and Linkedin are great direct channels to make your own sites trustworthy in the eyes of users and search engines.
As a result, you’ll be able to grow your website traffic and boost your business reach in 2022.
Recommended: global social media platforms statistics for 2022
Here are the top 20 reasons why your new brand business should be active on most or every popular social media platform available.
Why to be on Social Media Platforms 2022
A strong authoritative presence on popular social media networks can bring your business’ website profitable benefits. Here are best 20 reasons to be active on famous social media apps.
A strong presence on social media sites can help you:
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Increase Reach & Potential Customers
By being active on all major social media platforms, you increase your chances of being seen by potential customers.
You can also target specific audiences on each platform, which can help you reach more people who are likely to be interested in your products or services.
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Improve Search Rankings
Search engines are increasingly using social media signals to determine rankings. This means that if you have a strong social media presence, your website is more likely to rank higher in search results.
If you have business on Instagram and you are targeting the UK market, you must get Instagram followers UK. When you have more followers on your account you can direct them to your website to increase its traffic.
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More Traffic to Your Website
Social media can be a great way to drive traffic to your website. If you post interesting and engaging content on your social media platforms, people are more likely to click through to your website.
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Boost Brand Awareness
A solid social media presence can help to boost your business brand awareness and recognition. If people see your brand regularly on social media, they are more likely to remember it and think of it when they need a product or service that you offer.
- Gain Positive Reviews & Testimonials
Social media sites can be a great way to get positive customer reviews and testimonials.
If people see that other people are happy with your products or services, they are more likely to trust your brand and consider using your services.
Read also: the future of digital marketing
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Improve Customer Service
Social media apps can be a great way to improve customer service. You can build goodwill and improve your reputation if you respond quickly and efficiently to customers who reach out to you on social media.
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Increase sales & Revenue
A solid social media presence can lead to increased sales and revenue for your business. If people know your brand and what you offer, they are more likely to consider using your products or services.
You can also boost your videos, posts and content on Instagram easily these days when you buy real Instagram likes UK. Having more flowers means chances of more sales through your Instagram account. So you must try to gain more followers.
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Better Relationships With Customers
Social media platforms can help you build better relationships with customers. If you interact with customers regularly on social media, you can develop a rapport and build trust.
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Know Customer Needs
Social media platforms can give you greater insight into what customers need and want. By listening to what customers are saying on social media, you can better understand their needs and tailor your products or services accordingly.
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Bosst Employee Morale
Social media channels can be a great way to improve employee morale. If employees see that the company is active on social media and doing well, they are more likely to feel proud of their work and be more engaged with their job.
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An Edge Over Competitiors
If your competitors are not active on social media, you have a big advantage. You can use social media to reach more potential customers and build a stronger relationship with them.
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Greater Flexibility & Freedom
Social media platforms offer a lot of flexibility and freedom. You can post whatever content you want, as long as it is not illegal or harmful.
When it comes to social media marketing, there are a lot of different strategies that businesses can use to try and boost their sales. But what is the best type of content to post on social media networks in order to get more sales?
One approach is to focus on creating engaging and informative blog posts that provide value to your target audience. This can help build trust and relationships with potential customers, which can eventually lead to more sales.
Another option is to post discounts and special offers on your social media pages. This can be an effective way to generate interest and encourage people to purchase your products or services.
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More Opportunities For Creativity
Social media platforms offer more opportunities for creativity. You can experiment with different types of content and formats to see what works best for your brand.
Related: best tools for digital marketing in 2022
- Increased Visibility For Events & Promotions
If you have an event or promotion coming up, social media is a great way to increase visibility and get people interested.
Over the past few years, social media networks have become increasingly popular among businesses as a way to promote their products and services.
In fact, social media platforms such as Facebook, Twitter, and LinkedIn now boast billions of active users, making them a powerful marketing sources for companies of all sizes.
There are several reasons why businesses get more visibility of promotion and content on social media networks. First, social media apps or platforms are designed to be highly engaging, which means that users are more likely to see and interact with content shared on these channels.
Additionally, social media networks have algorithms in place that prioritize new and popular content, meaning that businesses who post regularly on these channels are more likely to have their content seen by a larger audience.
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Connect Easily With Influencers
Social media platforms make it easy to connect with influencers. If you build a relationship with an influencer, they can help promote your brand to their followers.
- Best Hub For Content Marketing
Social media apps can be a great way to market your content. If you create exciting and engaging content, people are more likely to share it with their followers.
As more and more businesses recognize the potential of social media for marketing purposes, content marketing on social networks has become increasingly influential.
By creating and sharing engaging and informative content, businesses can reach a broad audience of potential customers and build relationships with them that can lead to sales.
- Build Relationships With Businesses
Social media platforms can be a great way to build relationships with other companies. If you interact with other companies regularly on social media, you can develop a rapport and potentially collaborate in the future.
- Stay Up-to-date With Industry Trends
Social media platforms can help you stay up-to-date with industry trends. By following relevant hashtags and influencers, you can quickly learn about new products, services, and developments in your industry.
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A place to Find Employees
Social media platforms are definitely a great place to find employees. If you post job openings on social media, you can reach a wider pool of potential candidates.
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Keep an Eye on Competitors
Social media platforms are a great source of competitive intelligence. By keeping an eye on what your competitors are doing on social media, you can stay one step ahead.
Conclusion
There are many other reasons why your business should be active on social media, but these are some of the most important.
If you want to reap the benefits of social media sites, you need to make sure that you have a strong presence on all major social media platforms.
Otherwise, you could be missing out on many potential customers and opportunities.
FAQs
What are the most popular social media platforms?
According to Buffer.com research, Facebook, YouTube, WhatsApp, Instagram, Facebook Messenger, Wechat, Tiktok, Sina Weibo, QQ and Telegram are the top popular social media networks in 2022.
What are the best social media platforms for businesses?
According to Webex.com article, the social media sites for your business are Facebook, Twitter, Instagram, LinkedIn, YouTube and Pinterest. Read this detailed article that’s highlighting differences of each platform.
What are the best social media platforms for marketing?
According to Many pixels blog, there are top 7 social media sites that are preferred by online marketers. Based on Manypixels.co 2022 research, Facebook, Instagram, Twitch, LinkedIn, Tiktok, YouTube and Pinterest are the best social media channels for digital marketing.
