Using Telegram for Business is convenient and profitable! Creating a Telegram account for your business can boost your company’s profits and results faster. Learn how!
All businesses need to offer their employees an easy and reliable method of communication.
Given today’s seemingly unrelenting obsession with mobile, we recommend you consider adopting one of the various messengers that work equally well on desktop and mobile (iOS and Android).
Why use Telegram for business?
One of the most popular solutions currently available in the modern market is the Telegram messenger app.
This cloud-based app is not only an excellent tool for managing your business’s communications, but it can also help you to increase user engagement, expand your sales funnel, and create a community with your clients.
How to create a Telegram account for business?
Follow the next steps!
1. Download the Telegram app
2. Click on “Start Messaging”
3. Fill in your business data
4. Request your verification code
5. Paste the code you received
6. Add your name and complete the profile.
That’s all. It’s easy peasy!
After you finish creating your Telegram for a business account, you can start right away creating a business group, customized chatbot, company channel, and niche-focused channel.
But, as there’s first-time Telegram account verification, there are also page verification guidelines. Just use your business social media accounts for verification like TikTok, Facebook, and YouTube.
In this guide, we’ll list the top reasons why Telegram for business is an amazing marketing tool for business improvement and also will outline our favorite features.
Benefits of Telegram for business
Here are ten top reasons why you should use Telegram for business in 2023. Every platform or social media app has good points and bad ones. Telegram is no exception. You’ll see both of cons and pros of Telegram.
Pros of Telegram
- It’s free. There are no limits to how many text messages and media files you can send. You can write thousands of letters every day for free. These criteria make Telegram a market leader today.
- Unlimited cloud storage. This means all the files and documents sent in Telegram will be stored in the cloud. Thanks to this cloud-based platform, the days of having to back up and restore are gone. Also, you can access all your files via any device since they are saved in your account.
- Group segmentation. You can form ‘Super Groups’ on Telegram as many as 100,000! Standard group capacity is capped at 200.
- Various solutions. We’ve already mentioned that Telegram has a bunch of versions — a desktop app, mobile apps for iOS and Android, and a web version. As a result, your employees and customers can communicate via various devices like laptops, work PCs, and smartphones. Telegram even offers an app for smartwatches, so you’ll never need to worry about losing touch.
- Customer support. A network of volunteers worldwide is online 24/7, providing technical support to all who want it via their preferred medium – message.
- Advertising. Telegram allows you to create and send promotional messages in a couple of clicks. This is currently one of the easiest and cheapest web advertising options.
- High-security level. Security means a lot for this messenger. The development team claims that there’s no way to crack the system. So you can be sure that all your data will be safe.
- Stickers. This fascinating feature is another excellent way to promote via Telegram. For instance, you can make funny stickers with your company’s logo. Users will like your stickers and share them with their friends. So, you can have one more advertisement channel.
How can I use telegram for business?
If you’re looking to build an audience on Telegram for business, then you must know how businesses work on the platform. Telegram has a lot of similarities with WhatsApp. However, the Telegram messenger app is better than Facebook in some ways.
Being able to create business groups, groups, channels, and chatbots, share documents, and make calls is what Telegram can provide for your business growth and marketing purposes.
Recommended: Why TikTok is Important for your business
Telegram Features That You Should Use
There are a bunch of excellent social media apps with similar features. However, some functions make Telegram stand out from the others.
We’ve listed them below:
- Secret chat. This exclusive feature empowers chats based on end-to-end encryption. It makes such conversations highly secure.
- Cloud storage. Buying storage is expensive. So, Telegram offers you unlimited cloud storage. It’s possible to store media files and documents in Telegram.
- Bots. Telegram allows every user to create a chatbot. It’s a vast advantage for advertising, automation, and optimizing different routine tasks. Chatbots are also a very cheap option to provide your customers with 24/7 support. To build a chatbot, you can use in-built services or create it from scratch. In this case, your solution will follow all your requirements and business goals.
All the listed benefits show that Telegram is quite helpful for businesses. This secured messenger allows sending unlimited text and media files and makes the communication process fast and secure.
When You Shouldn’t Rely on Telegram
Although Telegram offers many benefits, there are still situations where using it won’t help improve your business.
Cons of Telegram
The first case is a low number of Telegram users among your customers. If most of your customers don’t use Telegram, its benefits won’t be helpful.
The second case is a little more complicated. Exceptional security is necessary for some industries, such as banking, healthcare, etc. And although Telegram provides a very high degree of data protection, this will not be enough.
So, for example, healthcare software has to be compliant with GDPR or HIPAA. In this case, it is often necessary to develop custom software that meets the industry’s requirements.
How to use Telegram for business
Telegram is no longer an ordinary social media application. The platform has celebrated 700 million users. It’s seen Fast-growing rates recently— especially when Facebook and WhatsApp saw data breach issues.
So how can use Telegram for business effectively?
The Telegram platform is a great tool for building audience, marketing, and business. There are several ways to grow your business on the Telegram app.
Some amazing tools for your business to benefit from Telegram are business groups, sharing documents, and calls.
But that’s not all!
On Telegram, you can create channels for 2 different reasons. One is the ability to create a thematic channel for a particular target niche. And the second one is to create a business channel only to share your main events for your company.
Which is better for business Telegram or WhatsApp?
Are you curious to know what’s better for your business, Telegram or WhatsApp?
Watch this Telegram vs WhatsApp video and discover what works best for your company.
Take Away
Telegram messenger is an excellent tool that can help you not only improve user experience but also automate processes and engage more clients. So start implementing Telegram for business processes so as to get the most out of its pros.
Author’s bio:
Yuliya Melnik is a technical writer at Cleveroad. It is a web and mobile app development company in Ukraine. She is passionate about innovative technologies that make the world a better place and loves creating content that evokes vivid emotions.
