In this article, we share with you some helpful tips to run a fruitful Black Friday marketing campaign in 2022. 

How to start a successful Black Friday marketing campaign

Companies do discount the prices of their products and services once in a while to increase sales. Black Friday marketing time is great opportunity to gain great profits.

While a reduction in price may seem to be less profit, however, high number of sales can really negate the overall effect of the reduction in price in terms of productivity.

A good time to discount the prices of your product or service is during the yuletide season, says businesspally magazine editor.

During the festive period, there’s higher demand of supplies or items, not all items though, but most products, therefore, discount is used to trigger orders.

This discount is usually offered on Fridays and Mondays, and popularly known as black Fridays and black Mondays, however, black Fridays is more used. 

To employ this black Friday marketing strategy, this is how to go about it step by step.

4 fruitful tips for Black Friday marketing 

Follow the next three marketing tips to increase your business profits from discounts especially during Black Fridays.

1. Preparation

It may seem obvious, but good preparation is one of the best strategies and the most important step to stay one step ahead of your competition.

So, you should start your preparations for your Black Friday marketing early enough, chaktty advised.

Make sure that you achieve your goals with your deals and address your target group. 

Determine in advance what type of promotions you want to run on which days and then create the content of your Black Friday campaigns. 

Write your advertising texts and find suitable pictures. According to Techpally CEO, you should also plan and prepare advertising on social media in advance.

The following questions can help you when planning your offers:

• What deals went particularly well on Black Friday last year?
• What are your top sellers and would you like to offer them at a discount as well?
• Are there products that are blocking the warehouse and urgently need to be removed? 
• Can you get rid of these heavily discounted?

Tip : Create a detailed plan or a to-do list!

2. Create tension in advance

Regardless of whether you already have a few subscribers on social media or are just starting out, try to build up a certain amount of hype around the offers in the run-up to Black Friday and thus create excitement. 

According to businesspally marketing psychologist, you should get creative and think about how you can best arouse the enthusiasm of buyers for your special campaigns. 

As a rule, it is advisable to start at least a week in advance, because not only do you prepare for the offers, potential buyers also prepare themselves and see in advance which offers are most suitable for them.

3. Present new products on Black Friday 

Customers love to discover new products. Whether a customer has only bought a product from you once or whether he is already a regular customer, new products always arouse a certain curiosity.

You have the possibility to add products in two different ways, says Gregor, an Atlanta based marketer at businesspally.

The first option would be to add the new products before Black Friday, giving customers the opportunity to buy them before the day.

The other possibility, however, would be that you add the new products on Black Friday and they are only available on that day. 

With this strategy you can boost sales and use a countdown timer to emphasize the duration of the offer.

Of course, you should first think about how best to present your products and what strategy you want to use.

For example, you can consider which offers you don’t want to just limit to Black Friday and offer extended offers. 

While your competition may be limited to just Black Friday, you can extend your offers to an entire weekend or week, says Techpally.

In the best case scenario, you are one step ahead of your competition and can generate more sales on Black Friday.

4. Technical check 

One thing you should definitely not ignore when it comes to Black Friday marketing is the so-called technology check. 

Before the day, check whether your online shop is working optimally and whether your booking machines are running smoothly.

There is nothing worse than when customers cannot complete their purchase and decide against the product shortly before completing the purchase.

Conclusion

Follow these above-mentioned businesspally marketing tips on Black Friday opportunities and you’ll get good results if your website has a high traffic flow.