Digital marketing skills are important as they are the lifeblood of any online successful business.
The average salary of a digital marketer in the United States is $4269, the highest is $7112 and the lowest is $2562.
How much does a Digital Marketing Manager earn in the US?
The average Digital Marketing Manager salary in the United States is $121,318 as of October 27, 2022, but the range typically falls between $104,848 and $137,342. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. Source: Salary.com
So think about it as a great chance to build a successful online business career in digital marketing.
Here you go…
If you learn of some of these high-demand digital marketing skills, your future career will become much more profitable.
With the increase in the number of companies going online, there’s a huge demand for digital marketers who are equipped with the most required online marketing skills.
Digital marketing professionals allow for a more efficient and effective way to reach your target audience.
Learn Digital Marketing Skills For Free
Digital marketing is a fast-paced industry, and it is important to have the skills to be successful in this field.
The digital marketing landscape has changed so much over the past few years, and it will continue to change in the future.
To be successful in digital marketing, you need to have a strong foundation of knowledge. You need to know how all of the different parts of digital marketing work together and how they affect your business.
Many different types of skills are needed for a successful career in digital marketing. You need strong analytical skills for data analysis and interpretation.
You also need effective communication skills for pitching your ideas and getting buy-in from stakeholders. In this blog post, we’ll share with you how to improve your digital marketing skills learning via free platforms.
What is Digital Marketing?
Digital marketing is a process of promoting brands, products, and services on the internet by using different marketing strategies based on analytics made by some amazing digital marketing tools.
Digital marketing professionals are in demand all over the world. The most popular digital marketing skills are SEO, PPC advertising, social media marketing, email campaigns, and analytics.
Benefits of learning digital marketing skills
Digital marketing is the future of marketing. It has become a necessity for any company to train or hire equipped employees with high-in-demand online marketing skills.
Learning online marketing skills can help you in many ways. For example, it will help you find more customers and build a strong brand identity.
Digital marketing also helps companies get a competitive edge over others in their industry by providing them with better insights about their customers and prospects.
Digital marketers have been in high demand for the past few years because of the increasing number of companies going online and realizing the importance of digital marketing to grow their business.
What are digital marketing skills?
Digital marketing skills are unique hard skills in the world of marketing because they focus on how to use digital channels to bring more attention, traffic, leads, conversions, and sales to an online business or marketing investor.
Some examples of online marketing skills include:
- Marketing automation
- Programming
- Graphic Design
- Copywriting
- SMM
- SEO and more…
Digital marketing channels are the most popular channels that people use to connect with businesses and brands.
Here are some examples of digital channels:
- Social media apps
- websites & blogs
- Podcasts and more…
Companies need to arm and equip their employees with the most digital marketing skills in demand.
The reason it ensures that they are staying up-to-date with the latest trends, not just in tech but also in social media, SEO, and all aspects of online marketing.
Digital marketing skills are essential to have a strong brand presence in today’s world. They are a key factor in the success of any online business.
In this section, we will be discussing the top-rated digital marketing professions that you need to learn in 2024
Top Digital Marketing Skills
Here we share the top in-demand digital marketing skills list for beginners as well as for professionals. These online marketing skills have the potential to land the highest-paid salary jobs in the market.
-
Web Development
Web development and design specialists are the most demanded talents in the world of digital marketing.
Web development is one of the most foundational yet high-in-demand online marketing skills to learn in 2024.
The main reasons are:
- Almost every business is going online
- Shopping online is widely common
- Web 3.0 is hitting your online doors
- The internet is everywhere
- And other significant reasons…
Any online business aiming to invest high budgets to get a high-quality inventory that optimally represents their brand and is user-friendly and designed specifically to attract & satisfy customers in the first place.
-
Ads Management
A paid media specialist or online ads manager is the second highest-paid digital marketing profession in demand for 2024.
Hiring the top paid media specialist will help companies boost their sales & revenue and get high ROI (return on investment).
-
Search Engine Optimization (SEO)
SEO or search engine optimization is always at the top list of highest-paid essential digital marketing skills in the marketing world.
Search engine optimization is not only about optimizing your client’s website, articles, or blog for search engines.
Most importantly, you must keep learning ever-changing Google SEO policy and terms updates that are getting smarter in understanding if the content is written for Humans or search engines.
Also, in an age of artificial intelligence development and the rise of marketing automation, scaling SEO software and plugins instead of doing the hard work manually is a must.
Learning how to use SEO tools will help you work fast and stay productive while tackling some daunting SEO tasks and projects.
Investing in learning SEO is a long-term continuous journey. But the results are worth every penny and minute.
-
Content Marketing
Content marketing is like the king of the digital marketing empire. You can get a great website design and amazing technical SEO at the beginning.
But if the content of your web page, blog articles, or social media posts is of low quality, full of spelling and grammar mistakes, dry of storytelling, and lacks images or videos, believe me, nobody will bother to stay on your website, rather than buy from you.
- Analytics
Analytics or data analysis is one of the highest-paid digital marketing skills in 2024. Learn Analytics with Analytics Academy.
Analytics specialists analyze your website data by filtering where are traffic coming from, what they do on your site, and how much sales they perform.
Analyzing and organizing all these important data to come up with future optimization opportunities and conclusions is the most profitable online marketing skill in 2024.
Read also: +5 online Marketing Techniques for Business Growth
-
Marketing Automation
If a website is implementing email lists collecting leads and subscribers, that’s only the most basic part of marketing.
Welcoming your subscribers, and reminding them to buy from you to solve their problems via emails, SMS, calls, push notifications, or pop-ups is what marketing automation specialists do.
Marketing automation is one of the highest-paying digital marketing skills in comparison to all other essential online marketing skills so far.
-
Email marketing
Even though email marketing is one of the old traditional online marketing skills in the market, it still seems as one of the most profitable hard skills for digital marketing.
Email marketing is a great free marketing channel because it helps:
- Keep your audience educated and updated about your products and solutions.
- Share your affiliate links and sponsored endorsements.
- Build a loyal email community
- Bring sales and revenue
- Collect feedback and suggestions
Email marketing is one of the old yet indispensable digital marketing strategies to master in 2024.
-
Copywriting
Copywriting is the art of creating sales copies that push, encourage, and convince your audience to take actions like:
- Submitting emails
- Downloading files
- Buy products or subscriptions
Copywriting is one of the top sales online marketing skills required from almost all companies in the market in all industries.
-
Video Marketing
In the last couple of years, people’s attention rate has decreased regularly due to the huge volume of data our eyes receive every minute. Recent studies show that people’s concentration rates are getting less over time.
Thus people are seeing video marketing as the best alternative to consume online content easily while getting educated and entertained at the same time.
Video creation is one of the most important online marketing skills in demand in 2024.
-
Social media marketing
According to Statista, a January-2022 study, the top social media networks ranked based on monthly active users are:
- Facebook (over 2.9 billion)
- YouTube (over 2.5 billion)
- WhatsApp (about 2 billion)
- Instagram (over 1.4 billion)
- Weixin/WeChat (over 1.2 billion)
- Tiktok (about 1 billion)
That proves that implementing social media marketing is very profitable since it’s free in the first place.
11 Free Platforms to Learn Digital Marketing
Google interestingly known as ” The Book Of Life” and due to the highest in-demand need for qualified digital marketing experts, especially because of the coronavirus epidemic crisis, a lot of businesses and employees lost their position in the market.
To respond to this high-record market demand for professionals, Google started an amazing training program that offers digital courses that cover a wide of online business skills with free certifications.
So there’s no excuse for you after now.
The Alison platform is a great all-in-one learning hub that teaches nearly all courses in a wide range of fields like finance, business, self-development, technology, and more.
Semrush is arguably one of the top all-in-one hub software for data-driven marketing and SEO solutions. It’s an all-in-one online marketing tool.
Semrush Academy is a rich free platform to help you learn search engine optimization and digital marketing for free with an earned certification in some courses.
If you like this type of article, encourage us by sharing this article with your friends on social media, emails, SMS, or link to it on your website.
Learning digital marketing hard skills is one of the highest ROI investments to help you build a profitable online career and earn top paying salary in the market.
Check out the latest marketing statistics for 2022— a marketing research study done by Hubspot.com.
