How Do I Begin A Career In Digital Marketing (2023)

Why choose a career in digital marketing? Are you thinking of starting a career as a digital marketer? Are you passionate and excited about online marketing?

If you see yourself nodding your head with a big yes, then it might be the best decision you’ll make in your whole life.

Digital marketing is a great career choice. We are living in a digital world and moving to digital advertising and away from traditional marketing channels.

If you are a student looking to earn extra income to support your studies, digital marketing can do it for you. You can learn various skills and easily earn through digital marketing.

If you want to start your career in digital marketing you’ll need to acquire both digital marketing skills and practical experience.

You can start your career in Digital Marketing by doing Digital Marketing Training from certified online or offline platforms. the digital marketing field is constantly evolving.

The best part of digital marketing can be completed online and COVID-19 encourages people to work remotely, ushering in the age of remote work.

For both organizations and people, there are benefits of working from home such as increased well-being and cost savings.

The wide range of discoverable options in terms of salary and demand is creating a strong impact on the candidates, making them choose it as a career option.

We will show you how to grow your career in digital marketing through the different stages you might go through to become a professional digital marketer.

Related: 6 tips for digital marketing for fashion brands

How to Build a Career in Digital Marketing?

How to build a career in Digital Marketing

Here are the 7 steps you can follow to pursue your digital marketing career:

  1. Learn the basics of digital marketing
  2. Choose one digital marketing channel to focus on
  3. Familiarize yourself with digital marketing tools
  4. Continuously check new updates and keep learning
  5. Get a digital marketing job as a freelancer
  6. Get a real internship
  7. Furthering your career
  • Learn the basics of digital marketing

For beginners, the first obvious step is to learn “what is digital marketing” and how this works.

Digital marketing is also called online marketing. Digital marketing is a form of marketing to promote and sell your product online such as through email, social media, and Google.

Digital marketing is important because it connects a business with its customers.

There are many forms and uses of digital marketing including banner ads, email marketing, content marketing, and social media marketing.

It has several components that include digital marketing You need to understand that it’s not a single discipline but it has a number of channels that can participate in a digital marketing campaign.

For a digital marketing career, you should have the necessary skills to work with all marketing channels. You should be familiar with all digital marketing channels.

  • Choose one digital marketing channel to focus on 

There are a lot of digital marketing channels to focus on like –

  • SEO & PPC
  • Email Marketing
  • Content Marketing
  • Social media marketing
  • Video Marketing

You should be familiar with all digital marketing channels but for a digital marketing career, you have to choose one.

Digital marketing has developed so much that there is no limitation to the number of approaches that you can use but nobody can have a powerful presence on all the marketing channels.

  • Familiarize yourself with digital marketing tools

You need to learn how to use various digital marketing tools. A good tool will allow you to create dashboards for all channels and reports to management or clients. There are many good tools available, some of them are free and some of them are paid.

Digital marketing tactics change all the time. Digital marketing is a fast-changing industry. You have to ensure that you’ll never miss an update. You have to continuously check the updates of Google and social media.

Here is all you should do to stay updated with the latest digital marketing trends:

1. Follow Google Trends 

Staying up-to-date with digital marketing trends will get you ahead of the competition with other digital marketers. Moreover, business owners love employees who are learning and growing continually.

2. Follow leading related media

There are amazing blog sites, social media communities, and email newsletters that will assist you in honing your digital marketing skills & career as well.

3. Keep an eye on Big brand strategies

Continually identifying new trends can help you ahead of the curve and keep you in a highly competitive field.

4. Get a digital marketing job as a freelancer

Getting a digital marketing job as a freelancer is not an easy task. However, due to the high demand for digital marketing capabilities, your chances of landing a digital marketing job are high.

5. Get a real digital marketing job.

Starting your own website is a great way to experiment and practice different digital marketing techniques but doing digital marketing for a client, it’s totally different. You can use job portals like upwork.com, and fivver.com to apply for digital marketing jobs.

Working with potential clients, you can learn so many things like – client communication, analytics and reporting, handling budgets and so more.

6. Get a real internship

Another way to grow your skills and experience fast is to get a real internship as a digital marketer in an established company/agency.

In an internship, you will get to learn how a modern digital marketing company works and you can use some of their practices if you decide later to start your work as a freelancer or join another company.

7. Grow your career

After a few years in digital marketing, you can understand different options on how to further your career. There are many opportunities and options you can try and start your career in digital marketing at several online marketing agencies or freelance platforms.

Here are some potential future opportunities:
1. Freelancing
2. Starting your own agency
3. Independent consulting
4. Build an affiliate website.
5. Job as an executive

Conclusion

Since digital marketing is one of the fastest-growing industries in technology, there is a rising need for individuals with these talents.

In fact, 71 percent of hiring managers reported difficulty in locating candidates with the necessary digital marketing expertise to fill their positions, according to Bullhorn.

Building a career in digital marketing is a great choice. There is increased demand for digital marketing professionals, the salary is good and it’s a job you can do on your own as a freelancer or by joining a digital marketing company.

There are many channels and options. You should be an expert in all of them if you want to start a high-paying career in digital marketing.

Author Bio

I am Renuka Maheshwari working with AS Webworks. I did my graduation in Bcom. AS Webworks allows me to work on live projects to promote various businesses online.
SEO executive, content writer, and Digital marketer at ASWEBWORKS LLP, and Bachelor of Commerce student.