Benjamin Franklin famously said, “Time is money”. In this technological age, there is an app for everything. From smart home technology to surveillance there is an app for everything. But when you need to use an app or a tool you must go through a review platform to learn what people are saying about the app.
Product review platforms are quite common these days and around 75% of people read online reviews before buying a product. Whether it’s a product or a service, people seek help from product review platforms, and based upon the customer reviews platform customers decide whether they want to go for a product or it.
Source: Evanto
Let’s dive into the most popular reviews platform where customers will be giving their feedback for your product. Keep an eye on what customers are saying and your brand will be fine.
Best Review Platforms in 2021
1. Amazon Customer Reviews
Amazon initiated customer reviews on their products in the year 1995, and since then it’s been one of the most trusted customer review platforms over the internet. Even if people are willing to buy products from other platforms, they visit Amazon to check online customer reviews of the product.
What will replace your product with others is the shiny gold star that you receive from others. The five-star products are rated based upon the percentage of reviews received, categorized by most recent and most helpful.
Why Choose Amazon Customer Reviews?
- Your review can be viewed by more than 300 million Amazon users.
- Ratings on Amazon are straightforward to understand.
- Product ranking is a feature offered by Amazon that rates the popularity of your product.
- 22% of Amazon users won’t consider competitors if they find a product on Amazon.
2. Trust Pilot
A community-driven review platform initiated from Denmark and expanded its wings into 65 countries. Trust Pilot is a platform that aids companies in collecting reviews from customers globally. Customers are free to write both product and seller reviews.
The free version offers profile creation and a collection of customer reviews. The paid version gives access to send customized invitations, share the ratings on social media platforms, and link the review system with the internal business systems.
Why Choose Trustpilot?
- Trustpilot has rated more than 500,000 websites.
- Websites rated by Trustpilot use their review system. A total of 136,000 reviews give Trustpilot a rating of four stars out of five.
- If your customers leave reviews for your company on Trustpilot, your website will rank higher on SERPs.
- Integrate Trustpilot with Shopify, Magento, and MailChimp.
3. TestFreaks
A Swedish-based app that proactively collects reviews from the consumers and writes seller reviews. One of the most popular review platforms where customers share what they feel about their particular product.
Moreover, there’s a question and answer feature that lets you post questions about a brand and inquire about it from other customers.
Why Choose TestFreaks?
- More than 15,000 sources of reviews have been crawled by TestFreaks.
- Over 20 languages are analyzed by TestFreaks’ content moderation team.
- The TestFreaks website has an import function for adding external customer reviews.
4. Compare Camp
A B2B customer reviews platform where the customer can check the rating of businesses globally. If you’re searching for specific software, Compare Camp is the answer to all your confusion. It shows how people feel about a certain product as well as what are the key features of the product. Moreover, it shows market trends that are occurring in the industry.
On the main page, you’ll see software categories along with the company that is offering the software. In addition to explaining the products within that section, Compare Camp also explains the top features you should search for when buying the software. Especially when you’ve never purchased a product before, a guide such as this one is very handy.
Why Choose Compare Camp?
- Compare Camp is used by more than 100,000 companies each month.
- Among the 25 product categories are CRM Software, Sales Software, eCommerce Software, and more.
- The “Top 10” lists of the best software available in each section are listed under each category.
- Those unfamiliar with a product will find brief descriptions of the software and why they might want it in each category.
5. GoodFirms
The GoodFirms platform connects software and service providers with service seekers through research and reviews.
Quality, reliability, and ability are the three important factors GoodFirms uses to determine the best companies and software solutions. Customer feedback is further subdivided into a product portfolio, market penetration, experience, and serviceability.
Rankings are then derived based on customer feedback. Service providers can sort GoodFirms by their hourly rates, location, and several employees through quick filters. It’s one of the few review platforms where people share genuine reviews about a product.
Why Choose GoodFirms?
- The website of GoodFirms includes over 30,000 customer reviews and 60,000 business profiles.
- Customer communities can be formed on GoodFirms’ discussion platform, where customers can discuss specific products and brands.
- There are over one thousand unique cases available on GoodFirms, which outline emerging trends and technology in your industry.
- Customers can filter reviews by device, location, and industry when searching for a specific company or product.
6. Glassdoor
An employee review site like Glassdoor can give any prospective employee, customer, or investor a sense of what an organization is like. In other words, it helps measure things like valuation that are more qualitative.
The site allows employees to share their perspectives about interviewing and working at their companies and shows visitors which companies have the highest ratings from their employees. In addition to building an employer brand to attract and recruit talent, you can also use the reviews to share ideas among the management team internally for improvements.
You can create an employer account for free, and you can track and respond to reviews easily. If you’d like, you can set up an email alert, so you are notified immediately when a new review is published. This allows you to interact with everyone.
Why Choose Glassdoor?
- On Glassdoor, you can find more than 90 million reviews, salaries, and insights.
- Glassdoor is used by over 60 million people every month to research companies and providers.
- Reviewers are employees of the company who have worked there in the past.
- You can see the employee’s name and their job title when a company responds to a review.
7. Manta
The Manta website focuses on small- to medium-sized businesses. Manta shows results based on relevance to your keyword rather than showing the top customer reviews immediately. Users can then easily connect with companies displayed along with their contact information.
A Manta review site is different from other review sites because its objective is to connect people rather than review products or services. Customers can read reviews about businesses by selecting them, going to their individual listing pages, and scrolling past their features & products. Thus, the product or service reviews serve as a key selling point for customers.
On Manta, you want to rank as highly as possible for every related keyword that users can enter. Using this site, you’ll have a higher probability of getting leads if your company is in the top search results.
Why Choose Manta?
- Among the 35 million businesses Manta has data on are those in 149 countries.
- Manta’s website is updated with 14,000 new listings every month.
- Leaving a review on Manta is easy. Just fill out the star rating and provide a brief explanation.
8. Capterra
You can use Capterra if you’re a SaaS company. Capterra evaluates software sold by B2C and B2B businesses. Users can find software based on industry, company, and type using a user-friendly internal search engine. After a search has been conducted, Capterra displays companies that match your keyword and a brief description of their product.
The site allows users to compare products as well. The “compare to” feature of Capterra lets you pick companies and compare their benefits. All the information you need is in one place. Users can easily find the software that best suits their needs thanks to this tool.
Why Choose Capterra?
- Capterra has over 1.6 million verified customer reviews.
- Over 80,000 products are reviewed on Capterra, which has 800 categories.
- Reviewers get a brief description of the company, the products it offers, and its mission before clicking on an article.
- Capterra lists the pros and cons of each business profile. Using this method, users can see what features each company has to offer.
9. HundredX
HundredX is used as both a customer reviews platform and a product review platform. Businesses can create a profile and request customers to leave a review.
By automating surveys and collecting feedback, HundredX simplifies the process for businesses. To collect customer feedback, customer service teams do not have to search third-party websites or provide reviews manually.
HundredX offers private reviews as an incentive to sign up. If you receive a negative review, leads cannot see it and are not influenced by it. If you make a mistake, it gives your company time to correct it before driving customers away.
Why Choose HundredX?
- Over 1,500+ businesses from over 60 industries are profiled on HundredX.
- Users are rewarded for leaving reviews on HundredX. Around 90% of its users leave reviews regularly.
- HundredX tool helps you automate the process of developing & collecting customer reviews. As your customer base grows, you will receive continuous feedback.
10. Google My Business
Have you ever noticed the reviews you see when you search for a business on Google? Yep, they’re a big part of this.
Pigeon updates Google’s local search algorithm to take location and distance into account when ranking results. Getting reviews, comments, pictures, and so on, especially on Google, could give your business a search engine ranking boost.
So, for your website to be properly optimized for search, we recommend setting up verified accounts with local directories – especially Google’s “Google My Business.” You can only respond to reviews on verified local Google+ pages.
Is there a bonus? It makes your business look more trustworthy if you have a lot of reviews and information in the Google Maps app. One of the best review platforms to help your brand build trust among the customer.
Why Choose Google My Business?
- Over 90% of the search engine market is controlled by Google, the world’s largest search engine.
- It is possible to localize your review search on Google, which means it will only display results for businesses in the area you selected.
- Google Business Profiles are free to create and customize. The process is simple.
- Google Reviews influence almost 10% of its search algorithm. You will rank higher on SERPs if you have more positive reviews.
Closing Note
In this era, the products and services are driven by a number of positive reviews given by others. Every customer checks the reviews platform before using the service. In a world where people are looking for ways to make money online, sharing product reviews can help build credibility and trust among the customer.
If you want to create trust and deliver credibility for your service, you need to request your customers to share genuine reviews on these websites.
And if you’re a customer looking for a product that the customer loves, these product review platforms will help you get on the right side of the conversation.
Now, you know which of the online review platforms that you need to visit before choosing a product/service.
Whether you’re a business owner or a customer, get on these online review platforms and read what customers are sharing about your brand. If you don’t like what you read, improve.
Do you know any other good review sites that is more credible and popular as well?
Let us know your opinions in the comments below.
