10 Best Online Quiz Tools for SMBs (2023)

How to Improve Your SMB’s brand awareness with the vest quiz tools? Quizzes are a fantastic tool for attracting attention and generating interest among your target audiences.

In this article, we’ll share with you the 10 best online quiz tools for small businesses that will help boost your business faster in 2023.

Benefits of Using Quizzes 

Whether simple personality-type quizzes, informative ones that help your audiences identify their biggest pain points, or knowledge-based ones that assess your quiz takers’ understanding of your industry, quizzes can work wonders for spreading brand awareness and improving lead generation.

After all, among the 27 million pieces of content that get published every day, interactive content such as quizzes is the easiest way to get noticed.

However, to take full advantage of everything that quizzes have to offer, you first need to find the best quiz platforms for small and medium-sized businesses (SMBs).

Best Online Quiz Tools for Small Businesses

Best online quiz tools for small businesses

Take a look at our list of some of the best online quiz tools to help you stand out from the competition, improve lead generation, and boost brand awareness.

ProProfs Quiz Maker 

Proprofs quiz maker ProProfs quiz maker is one of the top solutions for SMBs which is used by many businesses due to its ease of use.

Its generous free version and affordable paid plans enable you to maximize the effectiveness of your quizzes, promising to “generate qualified leads and help you boost sales by 200%”.

  • You can take full advantage of its vast library of over 100 thousand pre-made quizzes & 100+ quiz templates and edit them to suit your needs, or start from scratch and enjoy full quiz customization.
  • As one of the best online quiz tools, ProProfs enables you to create any quiz type using 10+ question types with branching, add media such as images, GIFs, and videos, and even include your branding and logo.
  • Your quizzes can then be easily shared on any platform – your website, social media accounts, and more to keep your audiences engaged, recommend products to them, identify their pain points, predict their behavior, and help them convert.
  • Ideal for lead generation, ProProfs can help you maintain subscriber lists, export quiz data to email, and other marketing automation tools for your campaigns & nurture leads.

Read also: 16 best YouTube SEO tools for 2023

Typeform

Typeform quiz maker tool Typeform is an excellent solution for SMBs that are still trying to figure out their target audience’s interests, pain points, desires, needs, purchasing habits, and more.

  • It enables you to create quizzes, surveys, lead generation forms, and questionnaires that entertain your leads on the one hand and provide you with unique insights on the other.
  • As with most such advanced tools, you can embed all media types to make your quizzes more eye-catching and ensure better brand recognition by using your logos.
  • Typeform has an intuitive interface, countless attention-grabbing templates, over 500 integrations, and offers useful analytics that will help you understand your audience.

Riddle

Riddle quiz maker tool

What makes Riddle one of the best online quiz makers is its simplicity. You don’t need any prior experience to know how to use it to create compelling lead-generation quizzes.

  • While it does have a helpful CSS editor that lets you create mesmerizing quizzes if you know how to code, you can still seamlessly use its drag-and-drop online quiz generator without any coding knowledge whatsoever.
  • You can make quizzes using 15 different formats, customize virtually every aspect of them, launch in-quiz ads, and create personalized lead capture forms.
  • What’s more, the tool will automatically send your leads follow-up emails based on their quiz results.
  • With its WordPress plugin, Riddle lets you launch your creations on your website quickly.

Fyrebox

Fyrebox quiz maker toolFyrebox is primarily an educational tool used by K12 and higher education teachers. However, it could also be a valuable solution for SMBs trying to generate leads.

Discover why we have included it in our list of the best quiz platforms.

  • It lets your creativity shine through customizable templates, numerous question types, fun designs, and more.
  • With over 54.4% of all internet traffic being mobile, Fyrebox gives you a competitive edge by enabling you to create mobile-optimized quizzes that draw attention regardless of which device your audiences use to access them.
  • Its only drawback is a rather limited free version. If you want to take advantage of the tools’ full capabilities, you will need to upgrade to a paid plan.

Lead Quizzes

Lead Quizzes tool

As its name would suggest, Lead Quizzes is primarily designed for marketers trying to improve their lead generation.

Still, it could be helpful even for SMBs that need to work on employee training.

  • You can use one of Lead Quizzes’ 75 customizable templates to create quizzes fast and launch them on your site, as a popup, or on social media platforms within minutes.
  • Create image-based questions and open-ended and multiple-choice answers
  • Personalize the quiz-taker experience with logic branching
  • Receive actionable insights for data-driven decision-making

Interact

Interact quiz tool Interact is a feature-rich quiz maker that’s especially useful for lead generation, boosting website traffic, and segmenting your audiences.

As one of the best online quiz tools, it can help you create beautiful-looking quizzes that help with building email lists, lead segmentation, and product recommendations to boost sales.

  • It’s one of the most comprehensive solutions on the market, with over 800 customizable templates, 40 quiz categories, and countless integrations.
  • You can create fully mobile designs, embed all media types, and enjoy detailed audience analytics that help you pinpoint the leads to focus on.
  • While Interact offers advanced features and settings, you should remember that it also boasts a steep learning curve. You’ll need some time to get used to the solution. However, once you’ve mastered it, you’ll quickly understand why so many users consider it the best online quiz maker.

KyLeads

KyLeads quiz maker KyLeads is one of the best quiz platforms for turning random website visitors into loyal customers.

It boasts an intuitive quiz builder that lets you seamlessly create perfect quizzes – from the start page to the results page.

  • You can easily target visitors at just the right time to make them convert, launching timely popups and asking insightful questions that can’t but grab your audiences’ attention.
  • KyLeads also gives you access to insightful reports that help you segment your audiences and prioritize leads with the highest chances of conversion.
  • While KyLeads doesn’t have as advanced features as ProProfs or Interact, it has everything you need to get your SMB noticed.

BrandQuiz

Brandquiz maker software Brandquiz is a streamlined solution that helps you build interactive content designed for lead generation.

The quizzes created using this tool are fully responsive and can easily work on various content management platforms, including WordPress, Wix, Drupal, Weebly, and more.

  • It doesn’t take you more than a few minutes to create personality tests and quizzes, surveys, assessments, lead pages and forms, contests, promotions, and more.
  • Use the drag-and-drop HTML5 editor to create compelling content with just a few clicks.
  • Choose from dozens of templates, web forms, content types, and data collection options, and leverage Brandquiz’s useful integrations to outperform the competitors.

Thrive

Thrive Quiz Builder

Part of the more comprehensive Thrive suite, the Thrive Quiz Builder lets you expand your mailing list, boost your social shares, and ensure the success of your small business.

You can go for this tool because it can help you create detailed quizzes that look like they’ve been created with hours of coding but are easy to create.

  • It has all the basic quiz maker functionality, letting you create text and image-based questions and answers,
  • You can customize the design and use the detailed analytics feature to make sense of the quiz data.
  • However, it’s most effective when combined with other Thrive solutions that can help you build better websites, improve your landing pages, and more.

UQuiz

UQuiz maker tool

Finally, you can ensure the continued growth of your small business with the help of uQuiz. While it has a slightly outdated design, it’s a practical solution to get your brand noticed.

You can also add offers and generate leads by showing ads at the end of your quizzes.

  • You can use it for all the standard quiz-building tasks – customizing the design, creating interactive questions, and generating shareable results.
  • You can get real-time notifications from quiz takers to stay updated
  • It also enables you to specify specific hashtags and tweets for different quiz results. This simple feature can mean the difference between your quizzes going viral and remaining unseen.

Take Away 

Lead generation quizzes are a straightforward solution to spreading brand awareness through digital marketing.

They’re eye-catching, entertaining, and insightful, inspiring your audiences to play around with them and share them to expand your brand’s reach online. All you need is the right quiz maker online to take full advantage of them.

To narrow down your search for the best online quiz tool, you just need to keep in mind that a tool that is easy to use, offers lots of templates & question types, has a solid media library, and plays well with different marketing tools while being in your budget is the one that’ll be suitable for you.

Check out more quiz tools!

  • Woorise: Create beautiful landing pages, forms, quizzes, and surveys.
  • Classmaker: The best quiz maker for business & education.
  • SurveyMonkey: One of the best survey and quiz makers in the market.